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October 2003's Entrepreneur
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FEATURED ENTREPRENEURS
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While in college, Terrence started an entertainment company w/ 5 friends
in college (1995). They registered the company as a business and went to
business seminars to learn how to be entrepreneurs. Terrence used his
technical knowledge to create a web site for the company, which quickly
became a popular destination for college students from various schools
around the city. Before long, Terrence was getting unsolicited requests to
create other web sites. The company was a hit, and its technical guru was just as hot.
With entertainment though, today's hit can quickly become outdated. The
group of enterprising young men decided to move on from the company after
graduation. But the seeds of entrepreneurship had been planted in young
Terrence's mind. The experience taught Terrence how to run a business.
And it created a strong desire in Terrence to create his own thing, to
blaze his own path. Terrence went on to work in corporate America for
several years, but he remained hungry.
- Find out what led Terrence from corporate America to the world of small business and entrepreneurship
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Bolaji, The HBCU Network:
Tell us about the leap from corporate America to full-time entrepreneurship.
Terrence, iZigns, Inc.:
Working at IBM I realized that you could only get so far. Even though I
was young, I was looking to move to different areas pretty quickly. Well,
my pace didn't match what was possible at the company at time, so I
decided to move to another company called "Advanced PCS". I learned a lot
about web development there, but once again when I got impatient with the
pace of things and wanted to move up or to another position, it wasn't
possible. Maybe I was too young or too ambitious at the time. (laugh)
Soon the opportunity came up for me to teach full-time with a program
called "Visiting Scholar". I did that for 2 years. I had summers off,
which allowed me to develop my business. I was doing part-time consulting
throughout my career. After Visiting Scholar, I started iZigns.
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Bolaji, The HBCU Network:
So WHAT is iZigns?
Terrence, iZigns Inc.:
iZigns started out as a web solutions company, but is morphing into a
software application development company. We have a couple of new
products coming out in 2004. They will be web-based apps that give you
anywhere anytime access to the data that runs your business.
We try to give a growing business everything that they need to get up and
running, and stay running. Web sites, brochures, print ads, web site
promotion, and so on.
IZigns overall vision is to have a core set of biz solutions to help grow
small business.
Bolaji, The HBCU Network:
Where did the name "iZigns" come from?
Terrence, iZigns, Inc.:
So I was driving down the street, having decided to found my own company,
and was trying to come up with a different kind of name. I wanted
something fun, something creative, something I could create a brand for.
I started doing name association, and finally came up with "I design web
sites" - "I design" - "Izigns".
Everything we do is trying to push the envelope. When you look at the
site you may think it's a marketing company. No, we're a technology
company, but one that is trying to establish a brand beyond just technical
features and capabilities.
Bolaji, The HBCU Network:
How does iZigns do what it does? Talk about your team.
Terrence, iZigns Inc.:
In the beginning I worked by myself spinning my wheels a lot, but found
that I couldn't do it all myself. So, I started these freelancing
relationships, and that has worked very well for the company.
The business model is to keep the company lean, but anytime we get a
large project we get freelancers, so we don't have to lay anyone off. We
have three dedicated people. At one point we got up to 10 consultants, but
it's usually closer to three than ten.
The team is also completely mobile. We've set up an extranet that allows
us all to work from home.
So far I haven't had to take out a loan. A lot of the money made has been
turned around and re-invested back into the company. That has allowed a
certain growth rate, but we're currently looking into FDA loans now in
order to achieve further growth.
Eric Zhou - Creative Designer
I'll come up with a concept or idea, and he'll bring it to life. I drew a
stick figure of an "I" and a "Z" meshed together. I brought it to Eric,
and he brought it to life in the form of our company logo. That's what he
does, and he's great at it. He usually comes up with the look of the web
sites that we design.
Saroy Carter - Head of Research and Development
Java background. Hardcore techie, big-time problem solver. Pretty much
any technical problem I have, he solves. I worked with him at Advanced
PCS on a couple of projects. I believed in his abilities. He got laid
off, and I knew that he was an excellent programmer. I had a project
coming up that I needed his type of skills on, so I asked him to join the
team. He's been a rock for the organization every since.
Moria Windon - Director of Business Development.
Worked with her at Northlake College.
At the time we met I was a mentor to a student organization (Association
of Black Collegians), and she was the Director of Student Affairs. I
noticed her professionalism, and I said "I need her on my team!"
She's leaving for a new full-time job, which is great for her. But I am
looking for a new biz developer. (laugh)
Terence Vauhgan (Part-timer) - deal closer
Bolaji, The HBCU Network:
What are iZigns' greatest strengths?
Terrence, iZigns, Inc.:
Kind of hard to say without sounding clich�, right? (laugh) But our
greatest strength is that we are able to keep the company lean, and thus
keep prices reasonable. With a lot of companies out there, costs and
prices get way too high. We haven't had that problem. Our leanness and
flexibility ensures that you get a first-class solution at a price that
fits into your budget.
Bolaji, The HBCU Network:
What are iZigns' greatest challenges?
Terrence, iZigns, Inc.:
The market is a big challenge. A lot of companies are laying
people off, and not seeking to do new business. BUT that opens up
another market. A lot of these people that have been laid off
want to go out and start their own business. The challenge is in
redefining the market for those people going for their plan B, and
creating solutions that can meet their unique needs.
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Bolaji, The HBCU Network:
How do you advertise? How does the word about iZigns reach prospective customers?
Terrence, iZigns, Inc.:
We're part of the Dallas Chamber of Commerce. We meet a lot of aspiring
entrepreneurs there. They have new member orientation every month where
we have 30-40 prospects! (laugh) We also go to seminars and trade
shows.
We've been around since 2000, but did a company re-launch in 2003. We
called it the "iZigns Fusion - coming together of art and technology". I
had painters come up with 5 different focused pieces. The theme was
"Believe In Us, Believe in Yourself, Believe in Something".
One example:
"I Believe in the Power Of Dreams" - a calligraphy painting. In
the background it looks like he's painting a building; in the foreground
it looks like he's looking at a building. So it's like his dream, his
vision, came to reality.
We did all this at an art gallery. We also had a fashion show.
We then had a presentation to show what we're about.
We got about 250 leads from that. It surprised me how many people came out. It was a great event.
Bolaji, The HBCU Network:
What are your goals for iZigns over the next 5 years?
Terrence, iZigns, Inc.:
To grow incrementally, and expand out. We're a mobile-based company.
I would like to expand further than Dallas to create regional offices across the
US. (LA, Dallas, NY)
For the next year, we're focused on growing the business in Dallas, adding
new consultants and developers as we need them. I think dot coms made the
mistake of growing too fast. I take the approach of growing as we need to.
My exit strategy for iZigns is to grow it for the next 5 years then find a
Venture Capitalist to fund the company.
Bolaji, The HBCU Network:
What's on your wish list of things that could help with your business objectives?
Terrence, iZigns, Inc.:
- Solid brand-name recognition - want to position next to the big dogs.
- Branding, positioning, good marketing for the company, good reputation (via word-of-mouth).
- Finding that next big whale (client) that keeps you going
Bolaji, The HBCU Network:
Terrence, thanks for sharing your story man. We'll see you in
Bahamas for the HBCU Alumni Getaway next year. Until then, keep
excelling.
Terrence, iZigns, Inc.:
Thanks for the interview - I'll see y'all on the cruise in May!
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